January 25, 2017 Scott Malpass

Good is the new cool

good-is-the-new-coolBeing a busy person, a little entrepreneurial, and always looking to become a better person, I made the decision this year to read a lot more books.

In addition to this, I have the opportunity to work on a major project (within government) that is focused on providing the opportunity for children to read more.

So, what am I reading right now? A book called “Good is the new cool” by Afdhel Aziz and Bobby Jones.

It’s a fantastic book and well worth a read for anyone who wants to really make a difference. It shed’s light on how companies – major, minor and startup – are embracing a new way of contributing to the world and how the people who are involved with these companies are making leaps and bounds in their own – and others – lives.

I won’t say any more. It’s a great book and I would recommend it to any one to read.

Warm Regards,
Scott Malpass – KODA

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Comment (1)

  1. I’ve read the book. the main take aways are that a lot of the larger companies in the world are starting to realise that consumers are out and citizens are in. There are a lot of ways that the big companies can make a difference – that is a long way away from just the bottom line.

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